Inbound Marketing Resume

JohnJ.WalshResume

EXECUTIVE SUMMARY

Performance-driven Digital Marketing Professional with documented success building highly effective campaigns through creative branding, social media, and email marketing. Internally recruited and promoted to Digital Marketing Director after exceeding organizational objectives to re-brand company image, increase followers and improve engagement through multiple social media platforms. Transformed the company’s image to better manage communications with internal and external customers by collaborating with senior management, sales, partner organizations, and industry experts. Produced additional resources to drive leads, subscribers, awareness, and other metrics. Significant experience within the healthcare and educational arenas.

CORE COMPETENCIES

  • Google Analytics and AdWords
  • SEO & SEM
  • Optimize PPC and Inbound Marketing Campaigns
  • Strategic Planning
  • Lead Generation
  • HTML & CSS
  • Conduct A/B Testing
  • Customer Engagement
  • Team Builder/Collaborator

CAREER PROGRESSION

HitsTech

Digital Marketing Director 2015-Present

Leverage state-of-the-art marketing technologies and tools to drive website traffic, user engagement, leads and ultimately increase revenue. Monitor digital marketing and media trends including new platforms and venues to identify and nurture partnerships which best utilize web real estate. Develop and execute social media strategies to include the establishment of an on-site blog to create brand and product content. Expanded company’s social content by establishing and optimizing company pages within each platform. Manage the development, distribution, and maintenance of all print and electronic collateral. Outstanding improvements realized through capturing and analyzing social data metrics, insights and best practices.

  • Significantly enhanced website performance, community connections, and engagement
  • 29% increase in email subscribers, 5% above industry norm

Valley Nursing and Rehabilitation Center

Media Manager 2014-Present

Created strategies for building and nurturing VNRC communities on multiple social platforms by producing smart, creative, and personalized social content. Connected, followed, liked, and interact with other pages, brands, communities, and users to promote increased visibility. Redefined needs and goals to assist in optimizing each campaign. Developed and monitored benchmarks for measuring the impact of social media programs using social media analytics, KPIs, and dashboards, ensuring success for our organization.

  • Unprecedented expansion of Facebook page followers, from 174 to 726 in 36 months
  • 350% increase in engagement and 243% increase in monthly reach

Valley Nursing and Rehabilitation Center

Music Therapist 2013-Present

Conducted music therapy sessions for adults diagnosed with Alzheimer’s, depression, anxiety, and individuals using ventilators. Evaluated individual’s strengths using observations and assessments. Independently made and executed clinical decisions.

  • 2014 recipient of the prestigious, nationally acclaimed OPTIMA award for development and execution of a multi-disciplinary music therapy program that increased resident engagement, improved cognitive skills, enhanced quality of life, and helped to normalize the environment

Benchmark Senior Living, Maple Woods at Hamden

Program Coordinator 2012-2013

Connecticut Music Therapy Services, LLC

Staff Music Therapist 2011-2012

Assistant Director of Music/Music Teacher

Colorado Springs Christian School 2006-2009

EDUCATION  

UNIVERSITY OF GEORGIA

Master of Music Education, Music Therapy 2010

UNIVERSITY OF NORTHERN COLORADO

B.A. Music Education 2003

CERTIFICATIONS

Google Adwords Certification 2017

HubSpot Inbound Certification 2016

Board Certified Music Therapist #09861 2011